Redlands Massage Therapy
This project started out as a simple website re-design and evolved into a full re-branding effort for Redlands Massage Therapy in order to meet new communications and business goals associated with its business growth. Owner John Webster wanted to better showcase his value propositions and medical massage therapy services across all of his communications channels. His goals were to build on the success of his thriving practice and develop a reputation as the premier medical massage therapy practice in Redlands, CA.
- A full Targeted Communications Plan
- A full branding package, including logo re-design and print collateral
- A new responsive website
Our first step was to develop a full Targeted Communications Plan for Redlands Massage Therapy. We conducted interviews with the organization's leadership in order to identify the business model, value propositions, target markets and communications ob-jectives. From this analysis process, we were able to develop recommendations for improvements to the website design and content in order to better accomplish the client’s communications objectives. After our planning process was complete, we moved on to the logo design and other brand artifacts.
The website design came last. The concept was a vintage design that encapsulated the feel of historic downtown Redlands (as found in the new logo and new branding artifacts). We incorporated an earthy texture into the background of the website that enhanced the theme but did not distract from the new branding or the stunning outdoor photography (taken by the owner) that is featured throughout the informational pages. The outdoor photography and vintage feel also capture the holistic healing process of medical massage therapy.
We also assisted the Redlands Massage Therapy with content updates to ensure consistency in the messaging and accuracy of the information across the website (and on other brand artifacts) so that the it would align with the Targeted Communications Plan and serve as an effective communications vehicle for the business.
- Responsive Design
- Informational Pages
- Blue Core CMS™
- jQuery 2.x
- Bootstrap 3.x
- HTML 5
- CSS 3
- Adobe Illustrator CC
- Adobe Photoshop CC
Built-In Website Features
Routine Website Maintenance and Updates
We provide ongoing website maintenance and updates as well as support services.
Targeted Communications Plan
Our team conducts a series of interviews with your company in order to identify and document your business model, value propositions, target markets and communications objectives. From this process we develop messaging, content and design that will help you leverage the website as a communications vehicle for your business.
Full Branding Package
We design full branding packages that include logos (with style guide and vector formats) and all of the supporting promotional materials, such as: brochures, letterhead and business cards. We provide you with all of the production files, supporting assets, fonts and final print files.