About Smart Access IT, Inc.

Our mission is to help businesses leverage advanced software technology to more effectively serve their customers and reach their target markets.

Smart Access IT, Inc. is a software development company headquartered in Redlands, California that specializes in sophisticated business websites, e-commerce websites, custom web applications, business software development, database design and development services, data analytics, and special projects.


Jeff Schaefer

Jeff Schaefer, MCSD


Jeff Schaefer is a Microsoft certified software development consultant with over 20 years of enterprise system development and consulting experience. Since 2005 his company, Smart Access IT, Inc., (dba Smart Access Media) has provided website design, creation and hosting services for small businesses.

During his consulting career, Jeff has performed extensive work as a lead programmer, technical trainer and project manager. He most recently served as senior applications architect for the RAND Corporation. Other clients include Wells Fargo Bank, AT&T and The United States Department of the Interior.

Jeff’s successful history of designing and delivering solid mission-critical solutions in demanding corporate environments has prepared him to offer creative and reliable solutions for small business owners. Perhaps the most important value he delivers, beyond his technical expertise, is his ability to make technical concepts understandable to less technically inclined stake holders; thereby enabling them to make well-informed business decisions related to the acquisition and deployment of technical solutions.

Krista Goodman

Krista Goodman, MAPR

Director of Communications

Krista is a graduate from the University of Southern California Annenberg School for Communication & Journalism with a Master of Arts in Strategic Public Relations. Since 2008, she has worked on projects with a wide range of organizations in the sports, education, legal and non-profit sectors, helping them develop their brands, develop an online and/or offline presence on relevant channels of the media mix and make meaningful connections with their audiences. Krista is a communications strategist with an absolute love and passion for helping individuals and organizations tell their stories. Her background brings together strengths in communications planning, digital marketing, brand development, content creation, print design, front-end website design and graphic design. 

Krista holds a professional achievement award in Digital Marketing from the University of California, Riverside Extension; a Bachelor’s degree in Journalism & Media from California Baptist University; and an Associate’s degree in Web Design & Interactive Media from The Art Institute of California, Orange County.

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