Pacific Restorative Therapy

Project

Live Website

Challenge/Opportunity

Owner John Webster was ready to build a web presence for Pacific Restorative Therapy (PRT), a business he founded with a mission to bring about a prelude to wellness for individuals through education and practice within a community of therapeutic and movement practitioners. Pacific Restorative Therapy emphasizes medical massage therapy, multi-hands therapy and craniosacral yoga (“CraniYoga”) as a means of healing for individuals. The other main focus of PRT’s business model involves providing education opportunities for like-minded healers.

As one of its main offerings in 2018, PRT organized a three-part Upper-Level Anatomy Dissection Series. In order to provided information and facilitate the registration process for prospective students, PRT needed a reliable information hub through which to communicate with its audiences.

Scope of Project

We performed the following tasked for Pacific Restorative Therapy:

Logo file cleanup (including full logo package and style guide)
Letterhead design (Microsoft Word doc)
Targeted Communications Plan
Responsive Blue Core CMS™ Website

Solution

Pacific Restorative Therapy already had a logo; the illustrated icon of the sun and wave held a lot of meaning relevant to the business and its mission. While there was already a vector file, owner John Webster wanted to re-visit the font selection and look for something that better complimented the illustrated icon. As part of the logo cleanup process, we produced a new vector file, color variations and a logo style guide containing font families, the color scheme and sizing information.

While PRT was not exactly a new business, some aspects of the three different business models (for different audiences) at play were not yet fully developed until we worked with PRT leadership to develop a Targeted Communications Plan. The plan not only formally documented and defined the business models in specific terms but also helped inform what website features and information were needed for the website.

While the majority of the website is composed of informational pages, the “Classes” tab was one of the most important components to the communications and business growth initiatives for PRT in 2018. Apart from providing information about the upcoming education opportunities, there are two types of Blue Core CMS™ forms that facilitate the registration process: a standard data entry form for the registrant to provide their information, and a PayPal-integrated form that allows PRT to accept payments safely and securely through the website.

Built-in Website Features

Responsive Design
Informational Pages
Rotators
Forms - Data Entry Form
Forms - PayPal-Integrated Payment Form

Technology

Blue Core CMS™
jQuery 3.x
Bootstrap 4.x
HTML 5
CSS 3
JavaScript

Tools

Adobe Illustrator CC
Adobe Photoshop CC

Built-In Website Features

	Responsive Design All websites hosted on Blue Core CMS™ are cross-device and cross-browser compatible. Each website is integrated with jQuery 3.x, Bootstrap 4.x and supplemental JavaScript and CSS libraries. These open source libraries provide a useful balance between support for modern mobile-friendly website features and backwards compatibility with older browsers.
	Informational Pages Informational pages house static content on the website that may be permanent or routinely updated. The self-service administrative features on Blue Core CMS™ make it easy to safely perform these updates yourself. Alternatively, our support team can perform updates for you, and typically at no additional cost.
	Rotators A rotator can contain images, announcements or any other content relevant to your audience. The moving elements keep content fresh and engaging and also highlight key messages or value propositions about your business. A specialized editor in Blue Core CMS™ makes it easy to add, remove and arrange slides in rotators. You can also schedule slides to appear and disappear on predetermined dates.
	Forms - Data Entry Form Choose anything from a basic contact form to a full custom application form that can be submitted online. The forms delivered via Blue Core CMS™ are easily customized. Each form is backed by a database where the data provided by your website visitors is stored permanently. When visitors submit a form, the data is automatically written to the database, then sent to you and/or others in your organization as an email message. Advanced security features built into our Forms component prevent automated form spam from being submitted through our system.
	Forms - PayPal-Integrated Payment Form Our Blue Core CMS™ platform includes Payment Forms as a pre-built but customizable type of form that enables your website visitors to select from amongst several options and provide information. As they select options, a total payment amount is automatically calculated. Your website visitors then proceed to pay (or donate) on PayPal. The Payment forms delivered via our Blue Core CMS™ platform are easily customized. Each form is backed by a database where the data provided by your website visitors is stored permanently. When visitors submit a form, the data is automatically written to the database, then sent to PayPal when they proceed to pay. Advanced security features built into our Forms component prevent automated form spam from being submitted through our system.

Other Deliverables

	Routine Website Maintenance and Updates We provide ongoing website maintenance and updates as well as support services.
	Targeted Communications Plan Our team conducts a series of interviews with your company in order to identify and document your business model, value propositions, target markets and communications objectives. From this process we develop messaging, content and design that will help you leverage the website as a communications vehicle for your business.
	Branding Packages – Logo Cleanup We design and clean-up logo files. Our branding packages for logos include vector files (AI, EPS and PDF file formats), bitmap files (JPEG and PNG file formats), fonts, all color variations and a logo style guide for your brand.

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