Inland Premier IT Solutions

Project
Inland Premier IT Solutions
Challenge/Opportunity

In 2017, Inland Premier sought to update its website to a new responsive design that complies with current industry standards and best practices. The client also wanted to take this opportunity to revise outdated informational pages and add new ones that would better showcase the company’s value propositions, the services offered and its credibility/expertise as a provider of managed IS/IT services.

Scope of Project

We developed a full Targeted Communications Plan and a brand new responsive website on Blue Core CMS™ for Inland Premier.

Solution

Our first step was to develop a full Targeted Communications Plan for Inland Premier. We conducted a handful of interviews with our client in order to identi-fy the business model, value propositions, target market segments and communi-cations objectives. From this analysis process, we were able to develop recom-mendations for improvements to the website design and content in order to bet-ter accomplish the client’s communications objectives. After our planning process was complete, we proceeded to the design and development of the website.

Today, the new website design features aesthetics that are consistent with com-pany’s brand, including the logo, color scheme, messaging and other existing brand artifacts (such as a vehicle wrap).

We updated the informational pages so that the content is not only current but also consistent in messaging. The “Services” and “E-Waste Pick-Up” pages contain headings with content that expands and collapses on-click. This presentation facil-itates a more user-friendly experience for the reader because they are not overwhelmed with a large body of text as soon as they visit a page that contains a lot of information.

The “Partners & Certifications” page was introduced to help promote the credibil-ity and expertise of the Inland Premier and its technicians. The page informs the user at-a-glance what software and technologies the company is certified and/or partnered with to provide to its customers.

One of the most important design considerations was to make a phone number and a “Remote Support” button extremely prominent for Inland Premier’s clients because they are frequently instructed to go to the website in order to access a login page for remote support.

Built-in Website Features
  • Responsive Design
  • Informational Pages
  • Forms
Technology
  • Blue Core CMS™
  • jQuery 2.x
  • Bootstrap 3.x
  • HTML 5
  • CSS 3
  • JavaScript
Tools
  • Adobe Illustrator CC
  • Adobe Photoshop CC

Built-In Website Features


Responsive Design

All websites hosted on Blue Core CMS™ are cross-device and cross-browser compatible. Each website is integrated with jQuery 2.x, Bootstrap 3.x and supplemental JavaScript and CSS libraries. These open source libraries provide a useful balance between support for modern mobile-friendly website features and backwards compatibility with older browsers.

Informational Pages

Informational pages house static content on the website that may be permanent or routinely updated. The self-service administrative features on Blue Core CMS™ make it easy to safely perform these updates yourself. Alternatively, our support team can perform updates for you, and typically at no additional cost.

Forms

Choose anything from a basic contact form to a full custom application form that can be submitted online.

The forms delivered via Blue Core CMS™ are easily customized. Each form is backed by a database where the data provided by your website visitors is stored permanently. When visitors submit a form, the data is automatically written to the database, then sent to you and/or others in your organization as an email message.

Advanced security features built into our Forms component prevent automated form spam from being submitted through our system.

Other Deliverables


Targeted Communications plan

Our team conducts a series of interviews with your company and its agents in order to identify and document your business model, value propositions, target market segments and communications objectives. From this process we develop the messaging, content and design in a Website Development Plan that will help you leverage the website as a communications vehicle for your business.

We provide you with a comprehensive internal business document called a “Targeted Communications Plan” after we walk you through every step of our guided process.

Routine Website Maintenance and Updates

We provide ongoing website maintenance and updates as well as support services.